College Sports Television is expanding its reach into a new medium, inking a deal with premium satellite-radio provider Sirius Satellite Radio.
To kick off Sirius College Sports Radio, CSTV will supply play-by-play sports programming from 23 schools, including Notre Dame, Ohio State, Oklahoma, UCLA, USC, Michigan, Kentucky, Syracuse.
The schools are from some of college sports’ most storied conferences, including the SEC, Big 10, Big 12, Big East and Pac-10.
Sirius College Sports Radio will offer such highly anticipated matchups as Texas-Oklahoma, Michigan-Ohio State, Tennessee-Georgia, LSU-Florida, USC-Notre Dame and many others.
In addition to the programming, CSTV will also create marketing and promotion programs for Sirius.
“Sirius College Sports Radio creates another platform for CSTV to connect to the millions of college sports fans across the country,” said Brian Bedol, President and CEO, CSTV in a prepared statement. “Through our relationships with the top schools, conferences and alumni associations across the country, CSTV will provide Sirius with the same outstanding programming we offer on our network, on-line and through video-on-demand.”