CSTV, Microsoft Create Competition


CSTV Networks and Microsoft Corp.’s “Xbox 360” said Thursday that they will create the “Collegiate Nationals” competition.

The event will bring more than 2,000 athletes to Reno, Nev., April 20-23 to compete in a four-day series of high-endurance sporting events.

Athletes from 40 different colleges and universities will participate in nontraditional events including wakeboarding, snowboarding, kayaking, triathlon, boxing and beach volleyball.

The programmer said coverage of the Collegiate Nationals will be available across multiple CSTV and to-be-determined CBS platforms, including College Sports Television, CSTV’s Web site (www.cstv.com), a specially created around-the clock microsite, satellite television and radio.

“The Collegiate Nationals will provide a completely new arena for sports that are exciting to watch but simply don't get as much media exposure as they could," CSTV Networks CEO Brian Bedol said in a prepared statement. "CSTV is keenly aware of the passion and pride that belong to some of today's most inventive and physically demanding sports.”

Bill Nielsen, director of Microsoft’s Xbox U.S. subsidiary, added, “We continue to be impressed by the opportunities that CSTV presents and feel that the Collegiate Nationals are a great platform for Xbox and our 360 launch. We target nontraditional media packages that allow the Xbox brand to be integrated into programming and enhance the customer experience.”