CSTV Reaches Deals with Three Conferences


Building on its existing relationship with the Southwestern Athletic Conference, College Sports Television has secured an exclusive multiyear multimedia and marketing rights partnership beginning this fall with the SWAC, as well as two other historically black sports conferences.

Through a pact with New Vision Sports Properties LLC, the exclusive marketing and TV agency for the conferences, CSTV has gained the rights to televise regular-season and championship football, men’s and women’s basketball and all other men’s and women’s sports from the SWAC, as well as the Mid-Eastern Athletic Conference and the Southern Intercollegiate Conference.

The deal, terms of which were not disclosed, also conveys all broadband, HD, Internet, video-on-demand and terrestrial and satellite-radio rights for the conferences to CSTV.

The agreement will result in the creation of an annual Football Classic Series featuring some of the squads from these conferences, which will premiere this fall. Among the scheduled games: Florida A&M vs. Tennessee State Sept. 24; Alabama State vs. Southern University Oct. 1; Southern vs. Jackson State Oct. 15; and Jackson State vs. Alcorn State Nov. 19.

CSTV officials said the network will not only present the rivalry games, but showcase the weekend experience surrounding these contests

In addition to televising athletic events featuring SWAC, MEAC and SIAC member institutions, CSTV will develop original programming that celebrates the rich cultural heritage and the pageantry involving these schools, including the legendary bands and drum lines, tailgate parties and family reunions centered around these events, plus profiles on some of the student-athletes who have played in these contests or will compete in them..

“The historically black colleges and universities that comprise the SWAC, MEAC and SIAC boast a tradition of fielding some of the finest teams and developing some of the finest student-athletes in the country,” CSTV CEO Brian Bedol said in a prepared statement.

“Walter Payton, Jerry Rice, Marquis Grissom and Edwin Moses are among the many legends who excelled at historically black colleges and universities before enjoying stellar careers in the professional and Olympic [Games] ranks,” he added. “We are eager to showcase the next generation of great student-athletes from these conferences and schools.”