CSTV Seeks Partners for NCAA Online Deal


College Sports Television expects to announce a number of marketing partnerships with cable operators tied to the multiyear deal it signed with CBS SportsLine.com (cbs.sportsline.com) and the NCAA for the exclusive video-streaming rights for out-of-market game coverage of the Division I men’s basketball tournament.

“NCAA March Madness on Demand” -- available for $9.95 before Feb. 8 and $19.95 thereafter -- will enable broadband subscribers to watch Webcasts of up to 56 tournament contests.

CSTV CEO Brian Bedol pointed to special MSO highlights packages and “local avails” within the Webcasts as some of the ways the service will work with operators to tout their high-speed services.