CSTV Taps Ad Agency

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College Sports Television has named New York-based Union as its ad agency of record to handle its forthcoming national consumer marketing.

The network is scheduled for a Feb. 23 launch.

Union's first work on the account is a trade campaign touting CSTV as an engine for digital-cable growth.

The agency, whose principals previously were with Y&R Advertising, recently created campaigns for TNN: The National Network and Fox Sports Net.