College Sports Television has named Andrew Goldman executive vice president of sales.
Most recently, Goldman had been serving as senior VP and general sales manager at Warner Bros. Domestic Television.
In his new post, Goldman -- whose career also included a six-year stint at Turner Broadcasting System Inc. -- will be responsible for the development and implementation of all CSTV sales efforts with distribution and marketing partners.
"Andrew possesses a wealth of experience in creating programs aimed at marketers' specific needs," CSTV president and CEO Brian Bedol said in a prepared statement.
"He will develop platforms for our distribution and marketing partners that take advantage of CSTV's unique programming and customized branding opportunities as we forge our reputation as the first 'post-30-second commercial network,'" Bedol added.