Celebrating its first anniversary, College Sports Television is planning to roll out a new sports instructional-programming initiative that it hopes will bolster the network’s value among operators.
CSTV this fall will launch CSTV University, or CSTV U, an umbrella moniker for 100 30-minute original programs aimed at instruction and training across 10 different sports.
CEO Brian Bedol said the shows -- which will utilize the expertise of more than 35 different coaches -- will not only air on the linear network, but will be available for video-on-demand and broadband applications.
"It will provide [aspiring athletes] a platform to help them become the best athletes they can be," Bedol said. "With our offering, CSTV U on VOD, operators can make it extremely convenient for their customers to experience this innovative, educational programming."
For more on CSTV and its other initiatives, please see R. Thomas Umstead’s story on page 9 of Monday’s issue of Multichannel News.