The Consumer Technology Association (CTA) sees a record-setting holiday season for technology, with an estimated 170 million Americans—or 68% of consumers—buying at least one piece of tech. That would mark an all-time high and a 3.1% jump from 2015.
Overall tech spending during the holidays is expected to pass $36 billion, with 57% of consumers saying they’ll buy their tech online—a large percentage, but still under the 74% who said they’ll buy at traditional brick and mortar stores. Drones, headphones, laptops, TVs, smartphones, tablets and game consoles are all among the top tech categories consumers mentioned they’ll be looking for during the holiday season.
A full 10% of consumers said they’ll be buying virtual reality headsets, with CTA projecting sales of 700,000 during the holiday season.