The Cable & Telecommunications Association for Marketing announced the
winners of its "2003 CTAM Research Case Study Award Competition."
Judy Hayes, manager of media research, research analysis and strategy at
Starz Encore Group LLC, won for "Consumer Adoption of Starz On Demand."
And Robin A. Parker, vice president, research and methodology, and Bill
Livek, president and CEO of ADcom Information Services Inc., won for "Increasing
a Cable Operator's ROI [Return on Investment]."
The winners will receive awards and present their findings at the 2003 CTAM
Research Conference, "Consumer Focus and Customer Connections: The Foundation of
the New TV Business Model," Jan. 26 through 29 at the Sheraton Bal Harbour
in Bal Harbour, Fla.