In its never-ending quest to educate members, the Cable& Telecommunications Association for Marketing will give away 800 copies of The Ultimate Question - Driving Good Profits and True Growth, by best-selling author Fred Reichheld, the group said Monday.
The first 800 CTAM Summit attendees who go to the event’s Web site (www.ctamsummit.com) and request a book will be sent a copy free-of-charge, including shipping and handling.
In The Ultimate Question, Reichheld reveals that companies can best achieve customer growth in the long term by asking customers one simple ultimate question: Would you recommend us to a colleague or friend? Reichheld shows how to turn customers into promoters who generate good profits and true, sustainable growth.
Reichheld will discuss his theories at the CTAM Summit July 19, and attendees are invited to debate and discuss the issues with him.