CTAM: Consumers Can Handle Junk Mail


The Cable & Telecommunications Association for Marketing conducted a survey that it said found that 51% of adults prefer receiving advertising and promotional material through the mail, while just 1% favor the telephone.

The study echoed the sentiments of those who signed up for the National Do Not Call Registry.

In some good news for cable operators that market new services with bill stuffers, CTAM said 19% of the 1,007 people it surveyed said they prefer receiving advertising and promotional messages in billing inserts and 5% prefer electronic mail.

The survey also found that 75% of respondents said they’re more likely to open junk mail from companies with which they are familiar and 47% of respondents find advertising and promotional mail "very" or "somewhat" useful.

CTAM said 31% of respondents "wish the promotional mail would stop altogether."