After 14 years, the Cable & Telecommunications Association for Marketing said Thursday that this week’s CTAM Digital & Broadband Conference would be the last such confab.
The association said it plans to run additional digital- and broadband-education sessions at its annual CTAM Summit. This year’s CTAM Summit will be held in Boston July 18-21.
"It makes sense for us to include digital-cable and broadband-product marketing as part of a bigger, more comprehensive CTAM Summit," CTAM CEO Char Beales said in a prepared statement. "In addition, we believe CTAM members will be better served and educated with one all-inclusive annual conference."
CTAM said there were 1,318 attendees registered for this week’s conference in Los Angeles, up from 1,168 at last year’s conference, which was held in New Orleans.
The trade group launched the technology conference in 1990 as the CTAM Pay-Per-View Conference. Two years ago, it was renamed CTAM Digital & Broadband.