The Cable & Telecommunications Association for Marketing, Fox Cable
Networks Group and Multichannel News announced the "Customer Retention
Case Study Competition" Monday.
The study recognizes the most effective marketing and operational efforts to
retain basic and advanced cable-television customers.
Entries must be submitted to CTAM by 5 p.m. EST Friday, May 16.
The competition is seeking successful customer-retention concepts that have
achieved significant, documented results. Entries will be evaluated based on
strategy development, implementation and analysis of results.
Winning case studies will be shared with CTAM members both at The CTAM Summit
and on the group's Web site (www.ctam.com), so
that industry professionals can learn from the leaders in customer
First-place winners will be invited to speak at Summit 2003, scheduled for
July 20 through 23 at the Washington State Convention and Trade Center in
The competition is open to everyone in the industry, including
operators, programmers and suppliers.
For more information about the case study competition, including the entry
form, please visit "The Summit" section of CTAM's Web site.