CTAM Hires Advanced Products VP

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The Cable & Telecommunications Association for Marketing named Lisa Kerr to the new position of vice president, advanced products.

Kerr, who worked previously for 415, Inc., ZDTV, Discovery Channel and @Home Corp., will manage the CTAM On Demand Consortium. CTAM said Kerr would also oversee two new projects that the organization is launching this year — a Broadband Consortium, and a program that will “serve the MSOs’ evolving approach to cable sales.”

CTAM also promoted MariAnne Woehrle to director of accounting and systems administration.

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