CTAM Summit ’08 will give attendees some high-level thoughts to take back with them to the office, closing with a dynamic CEO panel.
The three-day confab at the Hynes Convention Center in Boston will conclude Nov. 11 with a general session lunch between 12:15 p.m. and 2:30 p.m. The panel will comprise seasoned cable, business, content and financial experts who will point a directional compass at the industry’s long-term strategies amidst the economy’s current difficulties. (For more CTAM Summit '08 coverage, click here.)
Bharat Anand, Henry R. Byers professor of business administration, at the Harvard Business School will lead the discussion, featuring Jessica Reif Cohen, 1st vice president and managing director, Merrill Lynch; Robert Glaser, founder, chairman and CEO, RealNetworks, Inc.; David Verklin, CEO, Canoe Ventures, LLC; David Zaslav, President & CEO, Discovery Communications, Inc.; and Thomas Rutledge, COO of Cablevision Systems Corp.
At the Summit, Rutledge will also receive the Grand Tam, CTAM’s highest honor. Rutledge, a 30-year cable veteran, and with Cablevision since 2002, was chosen as this year’s Grand Tam honoree by the marketing organization’s board of directors in recognition of the time, talent and commitment he has made to ensure the future of the industry through marketing, education and leadership.
Under Rutledge’s tutelage, Cablevision introduced the Optimum triple play, one of the most successful marketing offers in the history of cable and offer that has been emulated throughout the industry. Cablevision also has completed a $5 billion fiber optic network upgrade under his watch and become the first U.S. cable operator to offer high-definition video on demand and deploy a VoIP phone product across its entire New York metro area footprint.
Rutledge, a 2007 CTAM Hall of Fame inductee, has also pushed Cablevision toward building out the nation's first Wi-Fi mesh wireless cable broadband network.