CTAM Live: Mark Awards Celebrate Silver Anniversary


CTAM will celebrate the 25th anniversary of the Mark Awards at the Hynes Convention Center Nov. 9, while B&C-MCN will present “The Future of VOD” breakfast panel on Nov. 11.

Originally, the Mark Awards' primary mission was to educate an emerging industry about its best marketing practices. While education remains a key component, the Mark Awards have evolved over the years to also honoring exemplary creative and strategy.

(For more CTAM Summit '08 coverage, click here.)

During the past quarter century, nearly 30,000 entries have yielded over 1,600 gold winners. This year, there are 56 new gold and 116 silver winners from over 900 total entries.

The best and brightest will be feted during the Marks Awards Show from 5 p.m. to 6:15 p.m. in ballroom B that day. The event will be hosted by Rainbow Media president Ed Carroll, and feature a performance from comedy troupe The Whitest Kids U’ Know, along with VIP presenters from Cox, Fine Living, HBO, History Channel, Scripps Networks, Showtime and Time Warner Cable.

The awards, of which Broadcasting & Cable and Multichannel News are the exclusive media sponsors, will then be put on display at the Marks Awards gallery opening and reception, sponsored by A&E, HBO, Rainbow, Scripps and Showtime, beginning at 6 p.m.

Speaking of B&C and MCN, the industry publications are presenting “The Future of VOD” breakfast panel discussion from 7:30 a.m. to 8:45 a.m. on Nov. 11. Co-moderated by MCN editor in chief Mark Robichaux and programming editor R.Thomas Umstead, the breakfast will look at advanced platform advertising, measurement and usage and online VOD strategies, among other topics.

The breakfast panelist roster: Jeffrey Boehme, senior vice president of business development, The Nielsen Co.; Lorenzo Fertitta, chairman and CEO of Zuffa/UFC; Diana Wechsler Kerekes, vice president of video content at Comcast; Steve Necessary, vice president of product development at Cox; Lisa Schwartz, executive vice president of distribution, operations and business development at IFC Entertainment; and Doug Sylvester, COO of TVN.