The Rainmaker Awards recognize individuals who have played an essential role in supporting CTAM’s priority of growing the cable business. These individuals are honored for extraordinary contributions to CTAM’s corporate initiatives.
Senior VP, VOD
Time Warner Cable
For two years, Bob Benya has led CTAM’s On Demand Consortium with distinction. The consortium’s strategy and projects have resulted in the successful development of back-office tools, consumer research and marketing best practices. Benya has had a diverse and distinguished 25-year cable career. He’s held senior executive positions at Manhattan Cable TV, American Television & Communications, Group W, Paragon Communications and Time Warner Cable.
Benya has also been involved in the development and rollout of new products including digital cable, video on demand, interactive TV and high-speed Internet residential and commercial service. He most recently directed the MSO’s introduction of “Start Over”, “Quick Clips” and “Photo Show TV.”
Senior Director, On Demand and iTV Product Management
Caroline Brown is being honored by CTAM for her two years at the helm of the Quality Subcommittee of the On Demand Consortium. The group has developed substantive projects that are designed to improve the service delivered to the viewer through enhanced metadata and operational processes.
Brown, who joined Comcast in 2004 as manager of on-demand product development, is responsible for managing the growth and implementation of Comcast On Demand and interactive TV.
She also is an active WICT member and was the SuperComm Committee co-chair of CTAM Georgia from 2002 to 2003, for which she co-received the Chapter Innovator Award.
Operating VP, Advanced Services
CTAM is honoring Home Shopping Network’s Sean Bunner for his innovative leadership of the organization’s On Demand Consortium’s Consumer Experience Subcommittee and his ability to secure sponsorship of research to enhance understanding of consumer entertainment and communications behaviors. Bunner has also aptly defined the organization’s priorities to improve cable’s on-demand services and delivery.
Bunner is responsible for the business development, operations and marketing of HSN’s Interactive Media applications including Shop by Remote, video on demand, broadband and mobile services.
HSN’s Shop by Remote application is available in more than 15 million households and is one of the only one-screen iTV applications in the U.S. that runs 24/7.
VP, Product Management
Time Warner Cable
Kurt Fennell’s ongoing support and guidance has resulted in effective communication of the cable industry’s business-to-business opportunities at various events in 2008, including CableLabs’ annual meeting, the National Cable & Telecommunications Association’s Cable Show and the CTAM Summit. He also has been actively involved in CTAM’s Business Services Committee.
In his role with Time Warner Cable, Fennell is responsible for the development, delivery and ongoing management of existing and new video, data, and voice products and services aimed at commercial businesses.
As part of the MSO’s corporate and new business development group, Fennell has helped launch residential and commercial data services in over 40 U.S. markets.
Senior VP, Business Development
Carol Hinnant has strategically supported two major projects on CTAM’s On Demand Consortium’s Advanced Advertising Committee. She leads the information gathering and compilation for data reporting, posting and billing section of the On Demand Work Flow Process, and contributes analytical support for the Metrics and Reporting Survey.
Hinnant is a 15-year industry veteran who specializes in strategic business development and planning within the media and entertainment sectors. She joined Rentrak in 2006 to guide the increasing volume of business and industry interest in OnDemand Essentials.
Before joining Rentrak, Hinnant led the distribution for emerging networks including Q Television Network, HereTV! and Great American Country.
Director, Field Marketing
Time Warner Cable
Scott McKeen’s successful leadership of the Cable Mover projects and his idea of industrywide bidding for the U.S. Postal Service mover product marketing has earned him recognition as a CTAM Rainmaker.
McKeen joined Time Warner Cable in 2002 as a division marketing manager for Road Runner. When Time Warner Cable consolidated its marketing functions, McKeen served as a liaison between the field marketing crew and corporate.
In 2007, he began focusing on movers to get them to re-sign with Time Warner Cable when they settled down or opt for the MSO’s service. Research shows that 47% of people who have moved either switch service providers or upgrade service after they move, McKeen said, so it makes a lot of sense to focus on that group of consumers.
Group VP, PR and Government Affairs
Bright House Networks
Jennifer Mooney is being honored by CTAM for her leadership of the Integrated Communications Committee, bringing together public relations executives to support marketing with consumer communications, including the Cable Innovates, Cable Mover Hotline and Business Services initiatives, garnering more than 125 million earned media impressions.
Mooney has long been involved in many industry and state associations including the National Cable & Telecommunications Association and CTAM. She is currently a member of the American Cable Association’s executive committee.
Mooney has won an NCTA Vanguard Award for governmental and community relations. She has served on boards concerned with cultural diversity, race relations, political initiatives and children’s issues.
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