CTAM Live: Summit Starts


BOSTON--The industry’s hottest topics — advanced products, how to engage customers, how to keep up with social media — will be addressed here, but the nation’s biggest concern, the tough economy, will also be a part of every session.

“We’ve asked all sessions to address it,” said Char Beales, president and CEO of CTAM, adding that the strain of finances has impacted everything that companies do.

That includes traveling to CTAM. Beales noted that some companies have instituted travel bans, which will prevent participation in the summit by executives in the director ranks or lower. As a result, Summit attendance is likely to be in the 2,200 to 2,400 range, down from the 2,700 who attended last year in Washington, D.C.

The state of the economy should make some sessions, such as the closing session lunch with analysts and corporate CEOs on Tuesday at 12:15 p.m., especially resonant, Beales predicted.

“Everyone in these times wants to know what the big cheeses are thinking,” Beales quipped.

Other highlights should include insights from Jeffrey Rayport, founder and chairman of Marketspace LLC, Monitor Group, speaking on engagement in the digital world; and those of creative wunderkind David Droga (9 a.m. Monday), providing ideals on campaigns to break through the multiplatform clutter. 

For more CTAM Summit '08 coverage click here.