Vudu, a startup that sells and rents movies via its Internet-connected set-top box, has boosted high-definition library to 1,100 on-demand titles—for now, outdistancing any cable operator’s HD video-on-demand service.
To build what it claimed is the largest library of HD content available to consumers, Vudu added on average of 150 HD titles per week in October. The service requires a minimum 4-Mbps connection for instant playback of HD titles.
Vudu is attempting to sell its $300 set-top to home-theater buffs by emphasizing the service’s broad content selection and navigation features. Movies on the service are available for 24-hour rental for between 99 cents and $3.99, and $9.99 to $19.99 for download-to-own.
As part of its strategy to target high-end consumers, Vudu last month began offering 65 feature movie titles for rental in 1080p high-definition video format, the highest HD format currently defined.
Vudu has distribution deals with major movie studios—Walt Disney Studios, Lions Gate Entertainment, Paramount Pictures, 20th Century Fox, Universal Studios and Warner Bros. Entertainment—as well as 38 independent studios and distributors. The Santa Clara, Calif.-based company said its overall library now exceeds 10,000 titles.
Separately, last week Vudu CEO Mark Jung resigned "for personal reasons," according to the company. Vudu chairman Alain Rossman has taken over as interim CEO.
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