CTAM Live: WEtv.com Adds Web Channel Pair

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Boston — WEtv.com has launched a pair of new Web channels, Expecting and Moms, dedicated to everything about pregnancy and motherhood. The channels feature expert tips, gear guides and kid-friendly recipes. In addition, author Meagan Francis and former Parenting.com blogger Julie Feinstein Adams will pen blogs for WEtv.com twice a week, sharing with visitors their own adventures in pregnancy and motherhood.

To coincide with the launch, WE is hosting the “Cutest Baby Contest” in search for the “cutest baby on the block.” Beginning now, parents around the country can snap a few digital photos of their babies doing something cute, funny or just looking loveable, and then they can upload them to the site to enter for a chance to win a cash prize of $5,000 and the title “Cutest Baby on the Block.”

Submissions will be posted on WEtv.com where visitors can browse the photos and vote for their favorite baby mug. The winner will be selected based on user votes and a WEtv.com panel of judges.

Camera-happy parents with tons of photos of their precious ones can upload a new one every day To enter, visit WEtv.com, register, and follow directions to upload one or more non-commercial jpeg photos. Photos must be between 1 Megabyte or smaller. Babies under 24 months are eligible.

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