Three general sessions are planned for the Cable & Telecommunications
Association for Marketing's CTAM Summit in Seattle next month, with details on
two of those sessions coming to light Tuesday afternoon.
An eclectic quartet will join perennial Summit closing-session moderator Rich
Cronin for a look at rebranding July 23.
Cronin, Game Show Network's CEO, will explore the subject and its importance
to the cable industry with Heidi Diamond, chief of Martha Stewart Living
Omnimedia Inc.'s TV unit; Dave Watson, Comcast Cable Communications Inc.'s
executive vice president of sales, marketing and customer service; Lenny Stern,
partner in advertising agency Shepardson, Stern & Kaminsky; and Jarl Mohn --
aka Lee Masters -- former CEO of E! Entertainment Television and Liberty Digital
Inc. Mohn currently serves on the boards of GSN and DMX Music Inc.
In one of the event's new wrinkles, a general session will happen on opening
day, usually falling on a Sunday. In this case -- July 20 -- the session covers
development and management of cable celebrities.
FX Networks CEO Peter Liguori will participate, as will Home Box Office
executive Eric Kessler and Budd Friedman, creator of The Improv comedy clubs and
co-producer of GSN's new National Lampoon's Funny Money series. And there
will be at least one cable star on the panel -- The Learning Channel's
Trading Spaces host Paige Davis.
How MSOs treat programming issues is the subject of the third scheduled
general session July 22. The full speaker lineup is not finalized yet, but
Insight Communications Co. Inc. CEO Michael Willner is aboard, as is Pat Esser,
executive VP of operations at Cox Communications Inc.
CTAM president Char Beales told Multichannel News another Summit
general session or keynote speaker dealing with multicultural marketing --
offering advanced cable services among people of color -- is being arranged.
The keynote agenda includes Microsoft Corp. CEO Steve Ballmer (July 21),
RealNetworks Inc. CEO Robert Glaser (July 22) and Dell Computer Corp. chief
marketing officer Michael George.
Showtime Networks Inc. CEO Matt Blank and Cable Television Laboratories Inc.
CEO Richard Green will make keynote remarks after receiving their "Grand TAM"
and "Chairman's Award," respectively.
Also, Maureen McGuire, IBM Corp.'s worldwide marketing VP, will be joined by
someone from Ogilvy & Mather, the technology company's ad agency, for a
The trade group is hoping some 2,300 people will catch Summit 2003,
originating from Washington State Convention and Trade Center, Beales added.
Cronin is co-chairing the conference with Cox senior marketing VP Joseph