They're not just marketing campaigns -- they're potential Hall of Famers.
The Cable & Telecommunications Association for Marketing said Wednesday
that a committee chaired by ESPN senior vice president of marketing Lee Ann Daly
has picked five nominees for possible inclusion in the CTAM Hall of Fame.
One campaign will inducted into the hall in July, although adding two is a possibility in the event of a tie vote.
The nominees are: Home Box Office's "It's Not TV. It's HBO"; Showtime
Networks Inc.'s "Showtime: No Limits"; Turner Classic Movies' "31 Days of
Oscar"; TV Land's affiliate launch campaign; and VH1's "Save the
Established in 1997, the CTAM Hall of Fame honors the best and most
influential marketing campaigns -- those that have had a powerful and lasting
impact on their companies and the cable industry.
Each year, a screening committee composed of six industry executives
assembles a ballot of worthy nominees. That ballot, along with collateral
materials, goes to an electorate of 25 CTAM members consisting of selected
members of the board of directors and the Mark Awards Committee.
One honoree is inducted into the Hall of Fame at a ceremony held at The CTAM
Summit and spotlighted with a special display in the Mark Awards Gallery.
Last year, the inductee was ESPN for "This Is SportsCenter." The first
honoree, in 1997, was MTV: Music Television for "I Want My MTV!"
This year's Summit is scheduled for July 20 through 23 in Seattle.
More information about the CTAM Hall of Fame is located in the "Awards"
section of www.ctam.com.