The Cable & Telecommunications Association for Marketing plans to explore
the impact of digital technology on advertising and marketing during a general
session at its annual CTAM Summit this July in Boston.
Forrester Research Inc. television and entertainment analyst Josh Bernoff
will host 'Advertising & Marketing in a Changing Digital World,' leading
MSO, programmer and technology executives through a discussion of personal video
recorders, video-on-demand, subscription VOD and digital tiers.
Scheduled panelists include Charter Communications Inc. chief operating
officer David Barford, SONICblue Inc. chairman Ken Potashner, Rainbow Media
Holdings Inc. president Josh Sapan, Starcom MediaVest Group president Rishad
Tobaccowala and Nielsen Media Research president Susan Whiting.
The CTAM Summit will be held July 14 through 17 at the Hynes Convention