Cable Show conventioneers looking to gain marketing insights can turn to a trio of CTAM-produced panels.
On June 10 at 2 p.m., Joe Dupriest, senior vice president and CMO of Monumental Sports & Entertainment – which owns and operates the NHL’s Washington Capitals, the NBA’s Wizards and WNBA’s Mystics – will share his acumen on what it takes to build market share and sustain fan loyalty in the big leagues. Sports Business Journal media reporter John Ourand will conduct the interview, billed as “A Game Plan for Loyalty: Cultivating Fans Who Are Loud and Proud.”
The following day at 11:30 a.m. CTAM senior vice president communications and marketing Anne Cowan will lead a discussion with content providers about using the appropriate mix of digital, social, and traditional tools to generate/maintain consumer attention. “Reimagining the Marketing Playbook” will feature Showtime Networks' Don Buckley, Time Warner Cable’s Gregg Fujimoto, Lionsgate Entertainment’s Amanda Kozlowski and AMC Networks’ Linda Schupack.
From the 3:30 p.m. to 4:30 p.m. on June 11, Moffet Research principle Craig Moffett will address near- and long-term market opportunities for cable in the business services arena. The panelists for "From the Top: Executive Focus on Winning in the B2B Market" are Bright House Networks' Nomi Bergman, Compass Intelligence’s Kneko Burney, Suddenlink Communications' Mary Meduski and Time Warner Cable’s Phil Meeks.
“We’re tapping into some of the best and brightest minds with these sessions – people that can both inspire great thinking and provide the tools to implement new ideas, particularly in the critical content and business services categories,” said CTAM president and CEO Char Beales.