CTAM, responding to evolving technologies and a changing consumer marketplace, has revamped its 2010 "Research + Insights Conference."
The cable industry's marketing group said it is shifting from a more static measurement and reporting platform to one that analyzes changing consumer trends within a business context and emphasizes collaboration, credibility and impact of consumer research. The conference is scheduled for May 12-14 at the JW Marriott Hotel, during Cable Connection - Spring in Los Angeles.
Among the key topics that will be covered: keeping pace with changing consumer behaviors and multiplatform usage; understanding how emotion-based research delivers deeper and broader insights; how emerging technologies will influence ways consumers access entertainment in the future; how research is mining social media activity for new consumer intelligence; and recognizing the impact of disruptive technologies and evaluating potential revenue opportunities.
"As an industry, we need to embrace the rapid market changes with a more dynamic, interactive and actionable approach to research insights - one that focuses on synthesizing the learning. Our business partners' decisions are becoming more complex and there's a need for speed; our industry must evolve to meet these challenges," said Rachel Dreyfus, vice president marketing intelligence, Time Warner Cable, and conference co-chair in a statement. "Simply put, to win in this marketplace, we need to eliminate the walls between research and all other aspects of our business and collaborate to get to the "so what" and the "now what" -- that's the thinking behind this year's Research + Insights Conference."
Conference highlight include:
Opening Speakers -- Gian M. Fulgoni, executive chairman and co-founder comScore Inc.and Jason Klarman, general manager of Oxygen;
Henry Jenkins, Provost's professor of communication, journalism, and cinematic arts, University of Southern California;
John Fogelman, agent and board member, William Morris Endeavor Entertainment; and
Evan Shapiro, president IFC TV and Sundance Channel.
The Cross Platform Conundrum: From Chaos to Opportunity
Feeling is Behaving: Revelations From Emotion-Based Research
Disruption Risks: Real Life Lessons from Print and Music
Deeper Dive Sessions - A series of more intimate sessions offering an in-depth look at the most-relevant topics:
Opening dinner with comedian and "Roastmaster General" Jeff Ross
Wednesday & Thursday Evening Networking Opportunities
Case Study Awards Presentation
"This conference is an opportunity to get our heads out of our email and talk with experts who are studying important trends," said Karen Ramspacher, vice president research and insights, Fuse, and conference co-chair. "It's a chance to experience a few critical ‘aha' moments, to interact with colleagues who are facing similar challenges and to identify concrete, practical and guaranteed takeaways that will tangibly improve the way we do business when we get back."