Alexandria, Va. -- Marketing campaigns for Cable News
Network, CNN Headline News, Discovery Channel, Home Box Office, MTV: Music Television,
Showtime and Turner Network Television have been nominated for CTAM's Marketing Hall
CNN was nominated for marketing its Gulf War coverage, and
Headline News for its launch and its "Around the World in 30 Minutes" campaign.
Discovery was recognized for promoting "Shark
Week," while MTV got the nod for its "Choose or Lose" get-out-the-vote
HBO will be considered for its "full integration of
marketing into all aspects of the organization," and Showtime for its
"innovative pricing, programming and packaging strategies" for its multipay
product, as well as its "We Make Excitement" campaign.
Finally, TNT's launch campaign was cited as a
"classic case of creating an industry buzz."
CTAM, the cable industry's marketing association, will
announce the Hall of Fame honoree at its annual Marketing Summit in Chicago June 28
through July 1.