The Cable & Telecommunications Association for Marketing named SMASH Advertising as its agency of record.
Boston-based SMASH specializes in the television industry, helping networks, MSOs, cable systems and stations with advanced advertising and interstitial solutions.
The agency will develop advertising and marketing materials for the CTAM Summit, the Digital Conference and the marketing group’s one-day meetings. In addition, it will support promotion of other CTAM products and services, including CTAM SmartBrief
, membership-marketing programs and the annual Mark Awards
SMASH succeeds New York-based MK Advertising, which completed its three-year commitment to CTAM and is credited with successfully developing the trade group’s brand creative and positioning.