CTAM Show Daily Schedule

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CTAM Summit 2006 Schedule

Monday, July 17

Time

Event

Location

8 a.m. – 2:30 p.m.

Golf Tournament

11:30 a.m. – 2 p.m.

HD Marketing Made Simple

Room 312

12 p.m. – 2 p.m.

Registration Open

2 p.m. – 5 p.m.

Digital Media Lab and Summit Central Open

Hall C

2:30 p.m. – 3:45 p.m.

Tutorials

Anatomy of an OCAP Application

Room 310

Best Practices for Cable Phone  Marketers

Room 202

Competitive Segmentation

Room 309

Enabling Convergence

Room 201

Managing the MSO Marketing Relationship

Room 311

Opportunities in Municipal Wireless Partnerships

Room 206

4 p.m. – 4:45 p.m. 

New and International Member Welcome Reception Hall C

4:45 p.m. – 5 p.m. 

Mark Awards Red Carpet

Hall C

5 p.m. – 6:30 p.m.

Mark Awards Presentation

Hall C

6:30 p.m. – 7:30 p.m.

Mark Awards Gallery Opening and Reception

Hall C

9 p.m. – midnight

Rally in the Alley, sponsored by MTV and BET

1 Boyleston Street

Tuesday, July 18

Time

Event

Location

8 a.m. – 5:30 p.m. 

Registration Open

Hall C Foyer

9 a.m. – 10 a.m. 

General Session

Hall C

10:30 a.m. – 11:15 a.m.

Donald MacDonald, Intel, Keynote

Hall C

11:45 a.m. – 12:30 p.m.

Shawn Gold, MySpace.com, Keynote

Hall C

12:30 p.m. – 2:30 p.m.

Digital Media Lab, complimentary lunch

Hall C

2:30 p.m. – 3:45 p.m.

Breakout Sessions

Creating Consumer Demand for On-Demand: Case study winners

Ballroom A

Mobile Devices – Show and Tell

Ballroom C

New Approaches to Measuring Marketing ROI

Ballroom B

CTAM U Harvard Business School Case Study

Room 302/304

4:15 p.m. – 5:30 p.m.

Breakout Sessions

Change Happens: Own it … Or Else

Ballroom C

Marketing in a World of Too Many Choices

Ballroom B

Mission Possible – How to Succeed with Broadband Video

Room 302/304

Show Me The Money – Monetizing Portable Media

Ballroom A

5:30 p.m. – 6:30 p.m. 

Chairman’s Reception 

Sheraton Hotel, Grand Ballroom

6:30 pm. – 9 p.m. 

Classic TAMers Dinner

Mantra Restaurant, 52 Temple Terrace (invite only)

9 p.m. – midnight

Rockin’ the Roxy Disney/ESPN Party

The Roxy, 279 Tremont Street

Wednesday, July 19

Time

Event

Location

7:30 a.m. – 8:45 a.m. 

It’s All About Media panel from B&C and Multichannel News 

Room 312

8 a.m. – 5:30 p.m.

Registration Open

Hall C Foyer

9 a.m. – 10 a.m. 

General Session, Steven Levitt Keynote

Hall C

10:30 a.m. – 11:15 a.m.

General Session, June Blocklin Keynote

Hall C

11:45 a.m. – 12:30 p.m. 

Roundtable Discussions

Applying Freakonomics to the Cable Business

Room 107

Collaborative Marketing – Next Phase 

Room 102

Exploiting Local Assets for Sales and Marketing

Room 305

Get the Most Out of Your PR Agency

Room 303

Implementing OCAP/eTV

Room 203

Improving New Customer Retention

Room 308

Localism as a Competitive Advantage

Room 206

Market Segmentation – Who is the Next Generation

Room 103

Marketing on the Web

Room 201

Maximizing Programmer Campaigns

Room 301

Multicultural Marketing

Room 104

Multi-Product Bundling

Room 105

Non-Linear Advertising – Ad Models

Room 106

On-screen Promotion/ New Menu Concepts

Room 307

Rewards & Retention-- Building Customer Loyalty

Room 204

12:45 p.m. – 2:15 p.m. 

Navigating the Agency-Client Relationship (invite only)

Back Bay D

2:30 p.m. – 3:45 p.m.

Breakout Sessions

Network Marketing in a Multi-platform World

Room 302/304

Growing Cable Phone to Defend the Video Business

Ballroom B

Driving Good Profits and True Growth

Ballroom A

Understanding the Multi-platform, Multi-tasking Consumer

Ballroom C

4:15 p.m. – 5:30 p.m. 

Closing General Session

Hall C

5:30 p.m. – 6:30 p.m.

Rainbow Media reception

 Boylston Street hall, 2nd Floor

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