CTAM Study: Web Surfing Up


The number of consumers spending their free time surfing the Web continues to
rise, according to an annual 'Pulse' tracking study released Thursday by the
Cable & Telecommunications Association for Marketing.

In a telephone survey of 1,000 consumers nationwide conducted by CENTRIS last
December, 48 percent of respondents said they spend leisure time surfing the
Internet, versus 35 percent in 1998.

PC ownership also continues to rise, according to the CTAM Pulse study. Last
year, 60 percent of those surveyed owned PCs, compared with 53 percent a year
earlier and 49 percent in 1998.

Those with Internet access increased to 51 percent in 2001, compared with 41
percent in 2000 and 35 percent in 1998.

The study also indicated that another 12 percent of the population are likely
to purchase PCs. Those who have plans to buy new PCs are more likely than the
average population to have children, to own CD players and to subscribe to
premium cable.

Those who expressed a likelihood to sign up for high-speed Internet access
are more likely to have children and to have purchased pay-per-view movies or
events in the past 30 days than the average consumer polled, CTAM