CTAM Summit ’04: Schedule of Events

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SUNDAY, JULY 18


3 p.m. - 4 p.m.
Auditorium
Sensational Sunday Session
“On the Launch Pad: Strategic Insights and Creative Inspiration”
Host:
Chris Moseley
Executive VP, Chief Marketing Officer
Hallmark Channel
Panelists:
Philipp Klein
VP, Marketing and Product Development
Buena Vista Datacasting
(Affiliate of The Walt Disney Co. and operator of MovieBeam)
Mary Pat Ryan
Executive VP, Marketing
Sirius Satellite Radio
4 p.m. – 5 p.m.
Auditorium
21st Annual CTAM/Multichannel News
Mark Awards Presentation

MONDAY, JULY 19


9 a.m. - 9:45 a.m.
Auditorium
Keynote Session
Conference Welcome
Kathy Dore
Summit Co-Chair
President
Entertainment Services
Rainbow Media Holdings Inc
Pam Euler Halling
Summit Co-Chair
SVP Marketing & Programming
Insight Communications
Keynote Address
Speaker:
Donny Deutsch
Chairman & CEO
Deutsch Inc.
10:15 a.m. - 11:15 a.m.
Auditorium
Keynote Panel
New Ways to Slice, Dice and Entice New Audiences
Panelists:
Gilbert Davila
VP of Multicultural Marketing
The Walt Disney Co.
Sara Levinson
President, Women’s Group
Rodale
Dawn M. Sweeney
President
AARP Services, Inc.
11:45 a.m. - 12:30 p.m.
Auditorium
Keynote Session
Speaker:
Julia Langley
VP Business Innovation
Philips Consumer Electronics
2:30 p.m. - 3:45 p.m.
Breakout Sessions
Ballroom B
Award Winning Retail Success Stories
Panelists:
Laura Masse
Senior VP
Hallmark Channel
Leslie Russell
VP, Sales & Marketing
Comcast Media Center
Jeffrey Taylor
Cable Store Manager
Time Warner Cable — Eastern Carolina Division
2:30 p.m. - 3:45 p.m.
Ballroom A The Conundrum of Marketing On Demand and DVRs
Panelists:
Peggy Ballard
VP Strategic
Communications
Scientific-Atlanta
Jeff Boortz
President
Concrete Pictures
Jeff Calman
EVP, PPV/VOD
Warner Bros.
Greg Riker
Director, New Media
nCUBE
Page Thompson
VP, National Marketing, New Video Products
Comcast
2:30 p.m. - 3:45 p.m.
Room 306
It’s About the Customer, Stupid!
Panelists:
Charles Bartolotta
SVP, Customer Operations
Mediacom
Bev Greenberg
VP, Public Affairs
Time Warner Cable
Suzanne Keenan
SVP, National Customer Service
Comcast Cable
Debbie Siek
VP, Customer Care
Cox
2:30 p.m. - 3:45 p.m.
Ballroom C
Opening the Channels — Closing the Sales
Panelists:
Gary P. Dusa
Director of Sales
Insight
Mark Guberman
Director, Retail & E-commerce Marketing
Charter
Phil McRae
VP Sales & Distribution
Comcast
2:30 p.m. - 3:45 p.m.
Room 304
Two-Way or No-Way — The Competitive Advantages of Cable Set Tops
Panelists:
Michael Collette
CEO
Ucentric Systems
David Fellows
Chief Technology Officer & EVP
Comcast Cable
John Hildebrand
VP, Multimedia Technology
Cox
Paul Liao
Chief Technology Officer
Matsushita Electric Corp. of America
2:30 .p.m - 3:45 p.m.
Roundtable Discussions
Brand Partnering
Room 302
Facilitator:
Ken Holtz
President
BRAND Spank’n NEWS
Broadband Content - What’s Working
Room 302
Facilitator:
David Preschlack
VP, National Accounts
ESPN
Copyright Challenges in the Internet Age
Room 302
Facilitator:
Frank Lloyd
Partner
Mintz Levin Cohn Ferris Glovsky & Popeo
Hispanic Marketing
Room 301
Facilitator:
Mauro Panzera
Senior Director Multicultural Marketing
Comcast Cable
Retention Strategies
Room 302
Facilitator:
Mark Johnson
VP, Business Development
NCTI
Taking DVR Mainstream
Room 301
Facilitator:
Michael Markman
X-Factor
Digeo Inc.
4:15 p.m. - 5:30 p.m.
Breakout Sessions:
Room 304
Cable Phone – The New Competitive Marketplace
Panelists:
Franklyn Athias
VP, Systems and Technology
Comcast Cable
David Pugliese
VP, Product Marketing & Management
Cox
Liliane Zreik
VP, Engineering & Technology, Voice
Time Warner Cable
4:15 p.m. - 5:30 p.m.
Ballroom B
Clear the Confusion and Seize the HD Opportunity — Hooking Up the Lost 5 Million
Panelists:
Andy Addis
Senior Vice President,
Marketing & New Products
Comcast
Mark Hotz
Senior VP Marketing
NBC Universal Cable
Anthony Maldonado
VP, Marketing
Cox Communications Arizona
Steve S. Stiger
Group Vice President, Marketing & Business Development
Bright House Networks
Clint Stinchcomb
SVP/GM, Discovery HD
Theater and VOD
Discovery
4:15 p.m. - 5:30 p.m.
Ballroom C
iTV – Flashy Technology or Competitive Imperative?
Panelists:
Jim Chiddix
Chairman and CEO
OpenTV
Channing Dawson
SVP, Emerging Media
Scripps Networks
Scott Higgins
Director of iTV
EchoStar
Scott Newnam
CEO
GoldPocket Interactive
John Pascarelli
Executive VP, Operations
Mediacom
4:15 p.m. - 5:30 p.m.
Ballroom A
Success in Integrated Marketing — Defined
Panelists:
Paul Cothran
VP and Executive Director
VH1 Save the Music Foundation
Dena Malsom
Director, Marketing Communications & Branding
Cox
Steve Schiffman
EVP Marketing & New Media
National Geographic Channel
4:15 p.m. - 5:30 p.m.
Room 306
Take Control of Your Ad Sales Corporate Brand and Add New Value!
Panelists:
Suzanne Hogan
Senior Partner
Lippincott Mercer
Vicki Lins
VP, Marketing & Communications
Comcast Spotlight
4:15 p.m. - 5:30 p.m.
Roundtable Discussions
357 Channels and There’s Nothing On ... Except ITV Games
Room 302
Facilitator:
Dan Sweeney
SVP Distribution
Buzztime Entertainment
Buzz Marketing
Room 302
Facilitator:
Gary Brockman
Director of Marketing, CNN Networks
Turner Network Sales
Cable Technology 101 – The Key
to New Product Launches
Room 302
Facilitator:
Craig Leddy
President
Interactive TV Works, Inc.
Developing a Winning Team
Room 302
Facilitator:
Darlene Chapman-Holmes
VP of Marketing
GoodLife TV Network
Effective Use of Local Ad Avails with a Shrinking Inventory
Room 301
Facilitator:
John Collins
VP, Advanced Advertising Technologies
Time Warner Cable
E-Marketing Opportunities
Room 301
Facilitator:
Kelly Wanser
Chairman and CEO
ColdSpark
Marketing High Speed Data to Women
Room 302
Facilitator:
Al Mikolajczyk
Manager
Broadband Marketing
Cox
Facilitator:
Terry Maloney
Director of Marketing- East Division
Comcast Cable Communications

TUESDAY, JULY 20


7:30 a.m. - 9 a.m.
Room 210
Profiting From Broadband Content
Presented by Multichannel News and Broadcasting & Cable
Separate registration required.
9 a.m. - 10 a.m.
Auditorium
Keynote Session
2004 Hall of Fame Induction
Award Presenter:
Eric Kessler
President Sales & Marketing
Home Box Office
Nominees:
AMC Monsterfest
Nickelodeon The Big Help
Showtime No Limits
Time Warner Cable
VH1 Save the Music
Keynote Session
Keynote Speaker:
Chris Albrecht
Chairman & CEO
Home Box Office
10:30 a.m. - 11:15 a.m.
Auditorium
Keynote Session
Host:
Char Beales
President and CEO
CTAM
Host:
Len Fogge
CTAM Chairman
EVP Creative & Marketing
Showtime Networks
Chairman’s Award
Chairman’s Award Recipient:
Julian Brodsky
Co-Founder, Director and Vice Chairman
Comcast
Grand TAM and Keynote Interview
Grand TAM Honoree:
Michael S. Willner
President & CEO
Insight Communications
11:45 a.m. - 12:30 p.m.
Auditorium
Keynote Session
Keynote Speaker:
Tom Werner
Partner, Carsey Werner Mandabach
Chairman, The Boston Red Sox
2:30 p.m. - 3:45 p.m.
Breakout discussion:
Room 304
More Share! Growing Your Broadband Business
Panelists:
Aryeh Bourkoff
Managing Director Cable & Satellite Equity & Fixed Income Research
UBS Securities
Kevin Conroy
EVP & COO, AOL for Broadband
America Online Broadband
Steve Gorman
VP, Product Management & Marketing - High Speed Internet
Cox Communications
Sean Ryan
Vice President, Music Services
RealNetworks
Gemma Toner
Senior VP, High-Speed Data Products
Cablevision
2:30 p.m. - 3:45 p.m.
Ballroom A
The Newlywed Game MSOs and Programmers Surviving the Honeymoon
Panelists:
Paul Colichman
President
here! TV
Italia Commisso Weinand
SVP Programming & Human Resources
Mediacom
Brian Kelly
SVP Marketing
Time Warner Cable
Doug Lindauer
Senior Vice President of Sales & Marketing
Turner Networks
Joe Rooney
SVP Marketing
Cox Communications
Susan Scott
SVP Distribution
The Weather Channel
2:30 p.m. - 3:45 p.m.
Ballroom B
Voice of the Consumer
Panelists:
Tim Brooks
Executive Vice President, Research
Lifetime Entertainment Services
Betsy Frank
EVP, Research and Planning
MTV Networks
Paul Hockenbury
National Director, Marketing & Business Analysis
Comcast Cable Communications
John Trierweiler
VP of Marketing & Product Management
Time Warner Cable
2:30 p.m. - 3:45 p.m.
Ballroom C
What’s Next in Program Distribution?
Panelists:
Terry Bienstock
Executive VP and General Counsel
Comcast Cable
Robert Clasen
President & COO
Starz Encore Group
Lynne Elander
General Manager, Marketing, Microsoft TV
Microsoft Corp
Lindsay Gardner
Executive Vice President, Affiliate Sales & Marketing
Fox Cable Networks
Warren Lieberfarb
Chairman
Lieberfarb & Associates
Glenn Reitmeier
VP of Technology
NBC
2:30 p.m - 3:45 p.m.
Room 306
Who Wins? Balancing Agency and Client Perspectives
Panelists:
Stephanie Gibbons
SVP Advertising & Promotions
Showtime Networks
Nina Granaglia
Group Account Director
DDB Worldwide
Spence Kramer
Vice President Advertising and Promotion
ESPN
Denny Tu
SVP, Executive Producer
Autonomy
2:30 p.m. - 3:45 p.m.
Roundtable Discussions
Cable Phone
Room 302
Facilitator:
Barbara Hedges
VP New Product Marketing
Charter Communications
Chris Albrecht Keynote Session Wrap-Up
Room 302
Facilitator:
Olivia Smashum
Senior VP,
Subscriber Marketing and Business Development
Home Box Office
Getting to the Digital Platform
Room 302
Facilitator:
Jim Henderson
VP Corporate Development
Charter Communications
HDTV Marketing
Room 302
Facilitator:
Bob Adelman
SE Reg Director Affiliate Sales & Marketing
Fox Cable Networks
On Demand – Marketing and Technology
Room 301
Facilitator:
John Vartanian
SVP Technology & Operations
In Demand
Sales Strategies
Room 301
Facilitator:
Tom Wenzel
Director of Sales
Starz Encore Group
Tom Werner Keynote Session Wrap-Up
Room 302
Facilitator:
Lisa Hall
Chief Operating Officer
Oxygen Media Inc
4:15 p.m. - 5:30 p.m.
Auditorium
Closing Keynote Panel
TAMI Awards Presentation
The Last Lap: Industry Leaders Tackle the Tough Issues
Panelists:
Glenn Britt
Chairman & CEO
Time Warner Cable
Judy Girard
President
Shop At Home Networks
Raymond Katz
Senior Managing Director
Bear Stearns & Co, Inc.
Josh Sapan
President & Chief Executive Officer
Rainbow Programming
Bill Schleyer
Chairman & CEO
Adelphia

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