CTAM Summit 2001 Schedule of Events

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All events at the San Francisco Marriott, unless otherwise noted

SUNDAY, JULY 22

Master Courses

Separate Registration Required

Choose one from the following:

12 p.m. - 3:30 p.m.

Integrating the Web Into Your Marketing & Service Plans

Pacific H

Introduction to Digital Technology

Golden Gate A1

Multicultural Marketing
Golden Gate A3

Sales Channel Management
Golden Gate A2

12:30 p.m. - 4 p.m.

How to Leverage Your Earned Media Coverage

Salon 4

How to Maximize Cable Operator Support

Salon 2 & 3

Managing Your Bandwidth
Golden Gate B1

Understanding Interactive TV Technology

Golden Gate B2

1 p.m. - 4:30 p.m.

Competitive Marketing & Positioning of Advanced Services

Salons 5 & 6

Maximizing Creativity With Multiple Agencies

Salon 1

Re-Branding - From Deconstructing the Brand to Creating the Campaign
Pacific I

4 p.m. - 4:30 p.m.

New Member Orientation (by invitation) Golden Gate A2

4:30 p.m. - 5 p.m.

CTAM Annual Members' Meeting Golden Gate A2

5 p.m.- 6 p.m.

New Member Reception (by invitation) Club Room

5 p.m. - 6 p.m.

Mark Awards Finalists' Reception (by invitation) Golden Gate C

6 p.m. - 7 p.m.

Mark Awards Gallery Reception
Golden Gate C

9 p.m. - 12 a.m.

Sunday Evening Party Ruby Skye
(Off site)

MONDAY, JULY 23

7:30 .a.m - 5:30 p.m.

Mark Awards Gallery
Business Center

9 a.m. - 10 a.m.

General Session

Speaker:

Barry SchulerChairman & CEO

America Online Inc.
Salons 7 - 9

10:30 a.m. - 11:15 a.m.

General Session

Speaker:

Roy M. Spence, Jr.President/Founder

GSD&M Advertising
Salons 7 - 9

11:45 a.m. - 12:30 p.m.

General Session

Speaker:

Dawn LeporeVice Chairman & Chief Information Officer

The Charles Schwab Corp.
Salons 7 - 9

12:30 p.m. - 2:30 p.m.

New Media Lab (lunch served until 1:30 p.m.)

Grand Assembly

2:30 p.m. - 3:45 p.m.

Concurrent Breakout Sessions

Choose from the following:

Creative Review of Emerging Technology TV Spots

Golden Gate B

Emerging Technology Research —Sizing Up Interactive

Salon 7

Lifetime Value of a Customer —Making Intelligent Choices

Salons 1 - 6

Finding the Right Mix —Marketing Multiple Services & Bundling

Salons 8 - 9

New Product Road Show #1
Golden Gate A

3:45 p.m. - 4:15 p.m.

Afternoon Refreshments
Grand Assembly/Golden Gate Foyer

4:15 p.m. - 5:30 p.m.

Concurrent Breakout Sessions

Choose from the following:

Interactive Services —Applications & Marketing

Salon 7

Just Because I Have Flaming Red Hair Doesn't Mean I Can't Be Taken Seriously

Golden Gate B

New Product Road Show #2
Golden Gate A

Promotion Marketing —Options to Move Your Business

Salons 8 - 9

Training in a Digital World
Salons 1- 6

5:30 p.m. - 6:30 p.m.

Chairman's Reception
Grand Assembly

9 p.m. - 12 a.m.

Monday Evening Party Warfield Theatre(Off Site)

TUESDAY, JULY 24

7:30 a.m. - 5:30 p.m.

Mark Awards Gallery
Business Center

9 a.m - 9:45 a.m.

General Session

Speaker:

Brad Ball President of Domestic Marketing

Warner Brothers Pictures
Salons 8 - 9

10:15 a.m. - 11 a.m.

General Session

Josh Sapan President & CEO

Rainbow Media Holdings Inc.
Salons 8 - 9

11 a.m. - 5:30 p.m.

Creative Showcase
Golden Gate C &
Golden Gate Foyer

11:30 a.m. - 12:30 p.m.

Chat Sessions and Ask the Expert Sessions

Choose from the following:

Chat Sessions:

Digital Marketing
Sierra B

ITV
Pacific F

Launching VOD
Sierra A

Implementing ISP Choice
Sierra G

Managing Digital Churn
Pacific J

PVR — Friend or Foe
Pacific H

Targeting African-American Markets
Sierra K

Targeting Asian Markets
Sierra E

Targeting Hispanic Markets
Pacific C

Telemarketing
Sierra I

Ask the Expert Sessions:

Advanced Technologies
Pacific G

Getting New Products onto Cable Systems

Pacific I

Telephony
Pacific E

Training
Sierra H

Using Ad Avails Effectively
Pacific A

Using the Web as a Sales Channel
Sierra J

State of Design 2001
Golden Gate B

The Value of Cause Branding
Pacific B

CTAM 25th Anniversary Luncheon

Underwritten by Starz Encore Benefiting the CTAM History of Marketing Endowment at The Cable Center

Metropolitan Ballroom Argent Hotel

12:30 p.m. - 3 p.m.

General Session

Speaker:

Rick Belluzzo President & COO

Microsoft Corporation
Salons 8 - 9

3:45 p.m. - 4:15 p.m.

Concurrent Breakout Sessions

Choose from the following:

4:15 p.m. - 5:30 p.m.

Compensation and Incentives
Salons 1 - 6

A Strategic Cable Modem Marketing

Salon 7

Increasing Your Bottom Line —Marketing to Improve ROI

Salons 8 - 9

New Product Road Show #3
Golden Gate A

Seeking Gays, Latinos, Blacks and Women, 18-24

Golden Gate B

5:30 p.m. - 6:30 p.m.

Discovery Health Jam
2nd Floor Atrium

9 p.m. - 12 a.m.

CTAM's 25th Anniversary Bash
Potrero Hill
(Off Site)

WEDNESDAY, JULY 25

8:30 a.m. - 9 a.m.

Business Center
Mission Street Tunnel

9 a.m. - 11 a.m.

Closing Brunch

Media Landscape 2005
Salons 8 - 9

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