CTAM Summit 2009: Beales Says Face-to-Face Meetings Drive Success

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In the age of e-mail, video-conferences, Facebook and Twitter, the value of face-to-face communications grows each day. A tweet is great, but a conversation is better.

While this week’s Cable & Telecommunications Association for Marketing Summit features one of our strongest lineups of educational panels focused on issues impacting your business, it’s those personal connections — meeting between sessions with longtime colleagues and making new connections in the industry — that will create even more value from your trip to Denver.

The summit spotlights the new products driving advances in our industry, from providing multiscreen access to consumer engagement to how cable companies are using social networks to better communicate with their customers. We have recruited the key decision-makers who are distributing content to subscribers on TV, the Web and mobile platforms and developing targeted and interactive advertising that allows marketers to reach viewers more effectively.


Sunday afternoon’s opening super session will examine the future of advertising and how cable companies are using new technology to deliver targeted and interactive ads to customers. We will hear from Comcast Corp. chief operating officer and Comcast Cable president Steve Burke and Starcom MediaVest Group CEO Laura Desmond in a discussion moderated by Harvard Business School professor of business administration Tom Eisenmann, the faculty chair of our “CTAM U.” executive-management program.

Tuesday’s closing general session will take a close look at content migration, and the opportunities and challenges marketers face in reaching viewers on multiple screens. It features Dow Jones & Co. chief marketing officer Paul Bascobert; Comcast executive vice president of content acquisition Matt Bond; Turner Broadcasting System vice chairman Andy Heller; Hulu CEO Jason Kilar; Disney ESPN Media Networks executive vice president of affiliate sales and marketing David Preschlak; and Time Warner Cable executive vice president and chief strategy officer Peter Stern.

It’s been 33 years since our first CTAM Summit. Cable has grown from a business focused on distributing TV programs and movies to cable customers to an industry that delivers interactive video, high-speed data and voice communications to consumers on multiple platforms.

The conference program is built on the foundation that CTAM has created over the years of bringing the consumer into all of our discussions and guiding marketers on the best ways to communicate with customers about new products. Our sessions will educate attendees on advanced technology ranging from new applications being deployed on set-top boxes to how 3-D TV will impact marketing and communications.

You’re going to learn a lot from these educational sessions. But you will also learn much from each other through networking and by attending other Cable Connection events this week in the Mile High City.

Marketers can take a deep dive into the new technology being rolled out by cable companies at the SCTE Cable-Tec Expo, which kicks off Tuesday; NAMIC’s focus on broadening target audiences; and ACC’s deep dive into communications. We’ve enjoyed working with the other industry groups hosting Cable Connection events. We hope everyone takes advantage of the events during this jam-packed week, which will make you smarter and more informed in your business.