CTAM Summit 2009: Expectations Climb


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Cable Connection-Fall is off to a strong start: the CTAM
Summit had 1,894 people registered on the eve of the Oct. 25 to 27 conference,
well above the initial goal of 1,600 attendees.

That would be 13% down from the Boston
conference last year. But the recession, travel cutbacks and industry
consolidation depressed expectations. "We're thrilled," CTAM CEO Char Beales
said here Saturday. "The last couple of weeks we've seen steady increases. I
think it says something about the health of the business coming back. People
are confident, business is getting better and the power of getting together is
pretty important to people." (See her column, page 2.)

Incremental, walk-up traffic is hard to predict, she
said. Recent signups have been from programmers and vendors mostly:
cost-conscious cable operators signed up early for discounts, Beales said.