Hulu CEO Jason Kilar responded to TV industry critics who complain that Hulu is undermining current models saying they haven't seen his business plan.
Talking to B&C after the closing session of the CTAM Summit here, Kilar said, "We're very bullish about the future of Hulu, we're well ahead of plan."
He wouldn't comment on whether the site was profitable, but noted, "I like to say that I'm a capitalist. We don't do this overnight. "
Hulu recently signed an upfront deal with MediaVest that transferred a couple of million dollars from the media agency's TV budget to the Web site.
Hulu is also exploring subscription areas of its service, which provides network TV content without charge to consumers.