Lori McFarling has been appointed chief marketing officer, Discovery Education and Domestic Distribution at Discovery Communications.
As CMO, McFarling serves as the senior strategic marketing executive in charge of leading sales development, communications and sponsorship activities for the Discovery Education and Domestic Distribution divisions. She reports to Bill Goodwyn, president of Domestic Distribution and Enterprises.
"Lori is a highly respected executive with an incredible track record in developing and nurturing value-building relationships with corporate partners and distributors alike," Goodwyn said in a release. "From supporting carriage growth across multiple networks to delivering innovative marketing and education initiatives, Lori has used her marketing expertise, leadership and creativity to make lasting and significant contributions to Discovery."
A 21-year Discovery veteran, McFarling most recently served as divisional marketing officer, Discovery Education, which provides scientifically proven, standards-based digital content and resources to classrooms and teachers nationwide. She drove the expansion of the division's sponsorship and professional development businesses, overseeing the creation and launch of customized educational programs such as the Siemens We Can Change the World Challenge with the Siemens Foundation, the nation's only sustainability initiative for grades K-12.
Previously, she was chief operating officer for Animal Planet and Discovery Kids Media, where she oversaw business administration.