CTAM Summit 2009: Nat Geo, Fox Back ‘Great Migrations' With Educational Initiative


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Following the announcement of Great Migrations - the most ambitious global programming project in National Geographic history - National Geographic Channel and Fox Cable Networks are also offering cable affiliates a chance to participate in an accompanying educational initiative.

The "Great Migrations Educational Initiative" is intended to advance local affiliates' efforts to support their community schools, as an extension of NGC's ongoing public affairs initiative "Everyday Explorer."

Related content and materials available via the operators' video-on-demand platforms and high-speed broadband service will include an online educational hub tailored for teachers, parents and students; video clips; lesson plans; and photos and related content.

Select local schools will be eligible for a series of interactive events as an extension of National Geographic Society's "Jason Project." The project connects classrooms to explorers and scientists in the field, allowing for student-submitted questions and discussion of the science behind animal migrations. The education initiative will be executed in fall 2010 in conjunction with the global premiere of Great Migrations.

"Great Migrations is a milestone project that bridges all divisions of National Geographic around the world," Kiera Hynninnen, NGC's executive vice president of marketing, said in a release. "Working with our affiliate partners, our goal is to energize students with this amazing content by enriching it with educational components that are informative, inspiring and interactive."

Added Todd Schoen, senior vice president of marketing at Fox Cable Networks, "Fox Cable Networks and National Geographic Channel have worked closely before with our cable affiliates to support schools in their local communities as part of our ‘Everyday Explorer' program. We are pleased to continue the relationship with the Great Migrations Educational Initiative, and support our affiliate partners' community outreach and business needs through these extensive online and on demand assets."

Great Migrations is a joint effort among National Geographic Channel U.S., National Geographic Channels International and the National Geographic Society. It's a seven-hour high-definition miniseries event three years in the making, featuring the epic struggles of animal migrations around the planet and the groundbreaking science behind these life-or-death marathons.

Still in production, the specials provide an unparalleled look at the volume and diversity of wildlife that face countless obstacles in the name of self-preservation or the survival of the species - from jellyfish and wildebeests to walruses and monarch butterflies.

Supported by the largest cross-platform initiative in the history of the institution or brand, including National Geographic Magazine, books, events, games, exhibits, home video and more, Great Migrations will premiere globally in fall 2010 on NGC and NGCI.