CTAM Summit 2009: Sí TV Goes to School With New Series ‘Latino 101'

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Sí TV this January will chronicle what happens when 39 Latino comedians explore a variety of hot-button issues in its newest original series, Latino 101.

The 13-episode series will premiere Jan. 8 and bears several affiliate-marketing opportunities. Joey Medina, Judy Reyes, Ruperto Vanderpool, David Zayas, Mayda Del Valle, Alex Reymundo, Sandra Valls and Richard Villa are among the 39 comedians, actors, writers and musicians who comprise a stable of Latino TV pundits.

Affiliate-marketing highlights include an exclusive VOD preview to be made available to systems to air in December; all episodes can be packaged as a VOD offering; weekly episodic cross-channel promotional spots are available for air. Sí TV and its digital partners will have access to on-line videos, including Web-exclusive contents and short form episodic content.

The entire launch season of Latino 101 will be available nationally on VOD beginning in January.