CTAM said Monday that Turner Broadcasting System: Brand Marketing for TNT ("We Know Drama") and TBS ("Very Funny") is the 2009 inductee into the CTAM Hall of Fame.
Turner Broadcasting is being honored for the successful branding and marketing campaigns of sister networks TNT and TBS. In response to the growing competition from the hundreds of channels that viewers have available to them, Turner set to define their brands clearly and distinctly. The result was the immensely successful TNT "We Know Drama," and TBS "Very Funny" campaigns.
The two brands created focused messaging for consumers and enabled branded sponsorship platforms that made both networks "must buys" among advertisers. The campaigns successfully created two distinct brands that helped Turner build a powerful portfolio with reach that rivals broadcast.
Turner Broadcasting is owned by Time Warner Inc.
Established in 1997, the CTAM Hall of Fame honors the finest and most influential marketing campaigns that premiered more than five years before and have had a powerful impact on their companies and the cable industry. The honoree is selected for outstanding achievement by a panel of 25 senior cable marketing and agency executives.