Organizers of the Cable & Telecommunications Association for Marketing’s annual CTAM Summit in July said the confab will focus on “the four Ms” -- new media, new marketing strategies, new mobility and new management practices.
“With all of the [advertising] money crowding the marketplace, it means greater clutter. We need to look at new ways to cut through the clutter,” Fox Cable Networks group president of affiliate sales and marketing Lindsay Gardner said Tuesday.
CTAM CEO Char Beales; Gardner, a co-chair of the Summit; and fellow co-chair Patricia Gottesman, Cablevision Systems Corp.’s executive vice president of product management and marketing, briefed reporters Tuesday on plans for the convention, which runs July 17-20 in Boston.
Beales said early registrations for the Summit bode well for the final attendance count. Last year’s CTAM Summit in Philadelphia drew 3,300 attendees.
Keynote speakers include Intel Corp. Digital Home Group VP and general manager Donald McDonald, Young & Rubicam Inc. vice chairman June Blocklin and MTV Networks chairman and CEO Judy McGrath. No cable CEOs are scheduled to speak.
The timing of Adelphia Communications Corp.’s merger with Time Warner Inc. and Comcast Corp. could also impact attendance.