With a Philips Consumer Electronics executive delivering a keynote speech, market-segmenting experts scheduled for a panel and cable bigwigs lined up for a closing general session, the CTAM Summit dance card is filling up.
Julia Langley, vice president of business innovation at that Philips unit, will talk about “HDTV, connected entertainment and enriched communications and other lifestyle applications made possible by cable's broadband home, as well as the business models required for cable and CE to bring new products to market,” the Cable & Telecommunications Association for Marketing said.
The organization tapped several marketing experts from inside and outside of cable to talk about targeting selected consumer groups. On that panel will be: Gilbert Davila, VP of multicultural marketing at The Walt Disney Co.; Sara Levinson, president of the women's group at magazine publisher Rodale Inc.; and Dawn Sweeney, president of AARP Services Inc. Moderating will be Mark Tomizawa, president of SMASH Advertising.
And in the last general session -- titled, “The Last Lap: Industry Leaders Tackle the Tough Issues” -- focusing on big-picture industry issues such as competition, technological challenges, potential government intervention and the changing role of marketing. the speakers will be: Time Warner Cable chairman and CEO Glenn Britt; Adelphia Communications Corp. chairman and CEO Bill Schleyer; Shop at Home president Judy Girard; Bear Stearns & Co. senior managing director Raymond Katz; and Rainbow Media Holdings Inc. CEO Josh Sapan. Comcast Corp. adviser Torie Clarke will moderate.
Other keynote speakers already announced include Home Box Office chairman and CEO Chris Albrecht; renowned ad executive Donny Deutsch; TV producer and Boston Red Sox chairman Tom Werner; and Insight Communications Co. Inc. CEO Michael Willner.
The CTAM Summit is scheduled for July 18-21 at the Hynes Convention Center in Boston.