CTAM Winners Named - Multichannel

CTAM Winners Named

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Arlington, Va.— The Cable & Telecommunications Association for Marketing announced the winners of its research case-study award competition.

Judy Hayes, manager of media research, research analysis and strategy with Starz Encore Group LLC, won for "Consumer Adoption of Starz On Demand." And Robin A. Parker, vice president, research and methodology, and Bill Livek, president and CEO of ADcom Information Services Inc., won for "Increasing a Cable Operator's ROI [return on investment]."

Winners will receive awards and present findings at the 2003 CTAM Research Conference, Jan. 26-29 at the Sheraton Bal Harbour in Bal Harbour, Fla.

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