Cuban Urges Advertisers to Go HD - Multichannel

Cuban Urges Advertisers to Go HD

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HDNet chairman Mark Cuban pushed for more ads to be produced in the HD format at an ad-industry gathering in New York Thursday, AP reported.

“There's bleeding edge and there's trailing edge," AP quoted Cuban as saying, "and you guys love to be trailing edge." By showing ads in standard-definition on an HDTV channel, he added, the ad is effectively sending a message to the viewer saying: "I'm a cheap advertisement, change the channel."