Culver City, Calif.


Culver City, Calif.-Game Show Network said last week it launched its first consumer marketing campaign to date. The network has hired TBWA/ Chiat/Day in San Francisco to develop the campaign, which launched late last month in select markets. In the spots, a series of everyday people repeat the same word throughout. By the end of the ad, it becomes apparent that they're all yelling the answer to a game-show trivia question at their television screen.