Current TV network reached the first agreement that will take its viewer-created content overseas.The San Francisco-based service founded by former Vice President Al Gore and legal-services entrepreneur Joel Hyatt said it signed an agreement to start a version of its digital-video news for the United Kingdom and Ireland. The offshoot will be carried by British Sky Broadcasting, part of the Murdoch family media empire.
“As a first step towards Sky’s own moves in this fascinating field, we’re pleased to help give a voice to millions of young people throughout the U.K. and Ireland,” BSkyB CEO James Murdoch said.
Current’s target audience is young adults; and about 30% of the news it presents each hour is produced by that audience. As in the United States, viewers in the United Kingdom and Ireland will be able to submit their video reports to Current and have them appear on air.
BSkyB is received by 8.2 million households in the British Isles. Current is received so far by 30 million households in the United States, primarily through DirecTV, Comcast and Time Warner Cable.“This is a big step in fulfilling Current’s mission of sparking a global conversation among young adults,” Gore said in a prepared statement.