Current TV Wants Consumers To Shape Karma

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Current TV, with a social media assist from consumers, will bow Bar Karma on Feb. 11.

Bar Karma, created by Will Wright, the creator of videogame "The Sims" and ex-Nickelodeon executive Albie Hecht, revolves around the staff and patrons who frequent a bar set in outer space. The network has ordered a dozen episodes.
Starring William Sanderson (True Blood, Lost, Deadwood), Matthew Humphreys (Obsessed, Big Love, The Forgotten) and Cassie Howarth (Deranged High, Deathclock), the series trades on the possibilities surrounding the scenario: "A guy or girl walks into a bar..."
Those are being shaped in part by Wright's innovative, easy-to-use Storymaker application, accessible at current.com/studios. The app can now also be reached through an iPhone App.

Supporitng the show's premiere, Current TV will air a 30-minute behind-the-scenes special TV You Control: Bar Karma on Jan. 20 at 8 p.m. (ET). Humphreys will lead an exclusive tour of how viewers can participate in the community developed sci-fi drama as members of Creation Studios and includes interviews with the show's cast and creators.

"Involving the online community as a credited member of the production staff is exciting, ground breaking and terrifying at the same time," said Hecht in a statement. "It requires that we, like the patrons of the fictional bar the show is set in, live with a certain amount of uncertainty. We hope viewers and the online community will be as thrilled as we are about the opportunity to work together in this unprecedented way."

Noted Wright: "Bar Karma is the first program to provide fans with an opportunity to drive the story and shape it before a show hits the air. This is taking viewer engagement to an entirely new level. To be able to engage viewers at this level of the creative process opens up a tremendous spectrum of opportunities as the television and online communities continue to intersect."

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