The CW Goes Multiplatform With Tough Mudder

To offer six-part series on CW Seed and The CW in 2017  
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The CW Network has connected with Tough Mudder Inc. on a multi-platform deal that will result in a six-part series that will be offered primarily on the digital-focused CW Seed service as well as The CW sometime in 2017.

The title and premiere date are still to be announced, but the documentary-style series will feature a team of “everyday heroes” that will work together to complete a Tough Mudder, an event that is made up of ten- to 12-mile physically and mentally rigorous obstacle courses.

They said episodes one through five will debut on CW Seed, The CW’s digital network, with the finale to be broadcast on The CW Network.

Flatbush Pictures and Judd Ehrlich, the documentary team behind We Could Be King, the 2014 Emmy Award winner for Outstanding Sports Documentary and recipient of a Grand Clio, will serve as executive producers of the series, along with Jesse Bull of Tough Mudder.

“Tough Mudder is excited to partner with The CW Network as we continue to expand our brand through a concerted content strategy distributed through unique partnerships, live streaming, and social and digital media platforms,” Will Dean, founder and CEO of Tough Mudder Inc., said in a statement.

The CW deal comes on the heels of separate agreement between Tough Mudder and CBS Sports that, starting this fall, is bringing Tough Mudder competitions, including an in-depth look at World’s Toughest Mudder (a 24-hour extreme endurance race), to CBS, CBS Sports Network and CBSSports.com.

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