D'Alba Replaces Goodman; Lifetime Ups Haskins, Picard


In a shakeup at the top of Cable News Network's ad-sales unit, CNN News Group president Jim Walton last week said Larry Goodman was leaving, to be replaced as president of ad sales and marketing at CNN by his former lieutenant, Greg D'Alba.

Goodman has been at CNN for nearly 20 years, and D'Alba has been there for 17 years.

D'Alba had been CNN's executive vice president of sales, rising to executive vice president and chief operating officer.

Goodman, CNN's sales president since 1995, said it's been his long-held desire to retire by the time he turned 50. He's 49. "I will either retire or probably go into another field," he said last week. Then, he added, "I may resurface again in the business."

"Larry hands the ball off of a record-breaking upfront, cable news is at an all-time high, CNN is at an all-time high [and] our audience growth over the past few years has been tremendous," D'Alba said in an interview.

He estimated CNN's upfront ad-sales volume is up about 30% this year.

Rick Haskins rises to executive vice president and general manager at Lifetime Entertainment Services, from executive vice president of the Lifetime brand, as of August 1999.

He will continue to oversee the company's branding, marketing, online and brand extensions — the latest being Lifetime Magazine, which two weeks ago published its second issue and boosted its circulation rate base to 700,000, up 500,000, effective in January.

Lynn Picard, Lifetime Television's executive vice president of ad sales, becomes the channel's first general manager.

As executive vice president, she'll continue to oversee ad sales for LES, including the recently formed cross-platform unit, Lifetime Partnerships.

She is currently winding down on the 2003-04 upfront marketplace. Lifetime's upfront avails were about 70% sold two weeks ago.

Prior to Lifetime, Haskins headed The Haskins Group (with Microsoft Corp. and McDonald's Corp. among the clients) and was an executive at The Walt Disney Co. (1988 to 1996).

Picard was vice president of business development at ESPN Networks from 1989 to 1994.