Data Partners Tracks Cable Movers


Data Partners Inc. announced its newly upgraded “LiveWire Daily New Mover” data Monday.

The company said cable marketers using its data service can now get names, addresses and telephone numbers of new prospects moving into their serviceable areas within 24-72 hours of move-in.

Data Partners added that it can also quickly remove active cable subscribers within the new-mover data.

“We are thrilled to have developed a product that not only provides the fastest new-mover data in the direct-marketing industry, but to have also formulated specific solutions for cable-marketing groups,” Data Partners president Brigid Berry said in a prepared statement.

“Competition in telecommunications is robust and fast, and accurate data are the key marketing tool that will give the industry the advantage it needs,” Berry added. “So far, the positive feedback has been overwhelming.”