Visible World, the Comcast-owned maker of targeted and programmatic advertising technology company, has appointed industry vet David Kline to the post of president and chief operating officer.
Kline joins Visible World more than a month after Comcast acquired the company, which counts Bright House Networks, Cablevision Systems, Cox Communications, Charter Communications, Suddenlink and Time Warner Cable among its clients.
Kline most recently was COO at Ensequence, which introduced a distributor-agnostic interactive advertising platform for MVPDs, programmers and smart TV manufacturers in 2013. Prior to that, Kline was a long-time exec of Cablevision Media Sales, where he oversaw operations for Cablevision's advertising businesses, including local cable, interconnects, regional news channels, national cable networks, newspapers and introduced industry leading advanced advertising products and services.
Before going full-time with Visible World, Kline had been serving as a director of the company and consulted on several initiatives supporting MVPDs and their programmatic inventory sales, the company said. New York-based Visible World offers a programmatic TV platform via its AudienceXpress subsidiary.
"We are delighted that David has officially joined our team," Visible World CEO Seth Haberman said, in a statement. "Because of our shared forward-looking take on the space and his leadership, he has been a critical advisor to Visible World for some time. He joins us now, as we take the company to new heights in increasing the performance of TV ad inventory. Visible World has been a frontrunner in our industry -- and now we are taking the next step in our suite of products."
Comcast’s acquisition for Visible World came about a year after the operator acquired online advertising specialist FreeWheel.