Hasbro Inc. has named international and distribution television executive Stephen Davis to head its newly formed Hasbro Studios.
Davis, formerly CEO of content production company Family Entertainment Group LLC., will be responsible for leading Hasbro Studios in the development of content based on the company's various toy and entertainment brands for third party distributors as well as for Hasbro and Discovery Communications' yet-unnamed new network that will take the place of the Discovery Kids channel in fall 2010.
Discovery and Hasbro recently named former chief of Crown Media/Hallmark Channel and of Fox Kids Network Margaret Loesch to head up the joint ventur.
Some of the newly created content will be based on such brands as Romper Room, Trivial Pursuit,Scrabble, Cranium, My Little Pony, G.I. Joe, Game Of Life, Tonka and Transformers, according to Hasbro.
"We are very pleased that Steve Davis has come on board to head up Hasbro Studios," said Brian Goldner, Hasbro's president and CEO in a statement. "Steve has an excellent track record in all facets critical to the long-term success of this venture."